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Payless Shoesource pranked VIP shoppers into paying markups of up to 1,800 percent for the bargain retailer's shoes as part of a viral advertising campaign designed to shift .
PHILADELPHIA (CBS) — Payless' recent marketing campaign tricked fashion .
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Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called “Palessi” in a Los Angeles mall and invited influencers to the grand opening. Recently the budget-friendly shoe company Payless pulled a savage prank on fashion influencers in California. 'Payless' took over a former Armani store in Santa Monica, .
The discount shoe retailer opened a luxury store called "Palessi" and filled it with the brand's inexpensive footwear; shoes that vary from -, consumers paid up to 0 . As reported by AdWeek, Payless recently (anonymously) invited a bunch of influencers to the grand opening of a new luxury retailer called . In an experiment that set out to prove shoppers will pay top dollar just for a label, the brand opened an extremely fake boutique called Palessi and invited a group of influencers to come shop.
Payless Shoesource pranked VIP shoppers into paying markups of up to 1,800 percent for the bargain retailer's shoes as part of a viral advertising campaign designed to shift consumers'.
Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called “Palessi” in a Los Angeles mall and invited influencers to the grand opening. Recently the budget-friendly shoe company Payless pulled a savage prank on fashion influencers in California. 'Payless' took over a former Armani store in Santa Monica, stocked the shelves with their shoes and opened the doors of the pop-up store to influencers under the fake brand name Palessi.
The discount shoe retailer opened a luxury store called "Palessi" and filled it with the brand's inexpensive footwear; shoes that vary from -, consumers paid up to 0 for them. As reported by AdWeek, Payless recently (anonymously) invited a bunch of influencers to the grand opening of a new luxury retailer called Palessi, in the shell of a former Armani store. In an experiment that set out to prove shoppers will pay top dollar just for a label, the brand opened an extremely fake boutique called Palessi and invited a group of influencers to come shop.
Payless, or Palessi, did ring up those purchases but didn’t keep the money. Influencers got their cash back, along with free shoes. Their reactions caught in the short- and longer-form ads . In a marketing video by Payless, the company set up a social experiment to chronicle what happened when they rebranded their products in a "luxury" shoe store. (Video: DCX Growth Accelerator) A. PHILADELPHIA (CBS) — Payless' recent marketing campaign tricked fashion influencers into paying significantly more for a pair of affordable shoes. The retailer created a new store, called .
By T.L. Stanley. There may be a few schools of thought on why the Payless faux boutique stunt has attracted so much attention this week, with its videos of Los Angeles fashionistas paying 0. Payless Shoesource pranked VIP shoppers into paying markups of up to 1,800 percent for the bargain retailer's shoes as part of a viral advertising campaign designed to shift consumers'. Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called “Palessi” in a Los Angeles mall and invited influencers to the grand opening. Recently the budget-friendly shoe company Payless pulled a savage prank on fashion influencers in California. 'Payless' took over a former Armani store in Santa Monica, stocked the shelves with their shoes and opened the doors of the pop-up store to influencers under the fake brand name Palessi.
The discount shoe retailer opened a luxury store called "Palessi" and filled it with the brand's inexpensive footwear; shoes that vary from -, consumers paid up to 0 for them. As reported by AdWeek, Payless recently (anonymously) invited a bunch of influencers to the grand opening of a new luxury retailer called Palessi, in the shell of a former Armani store. In an experiment that set out to prove shoppers will pay top dollar just for a label, the brand opened an extremely fake boutique called Palessi and invited a group of influencers to come shop.
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Payless, or Palessi, did ring up those purchases but didn’t keep the money. Influencers got their cash back, along with free shoes. Their reactions caught in the short- and longer-form ads .
In a marketing video by Payless, the company set up a social experiment to chronicle what happened when they rebranded their products in a "luxury" shoe store. (Video: DCX Growth Accelerator) A. PHILADELPHIA (CBS) — Payless' recent marketing campaign tricked fashion influencers into paying significantly more for a pair of affordable shoes. The retailer created a new store, called .
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